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Shopko Optical Opens Center in Baraboo, WI

September 18, 2023

GREEN BAY, Wis. – Shopko Optical, a leader in providing trusted eye care to communities for more than 40 years, is looking forward to being a part of Baraboo’s community.

The new center is located at 912 Highway 136, Suite 103 in Baraboo, Wisconsin, and will be open for patients on September 18. Patients can anticipate complete eye care services, including eye exams, contact lens fitting, and detection and management of eye disease.

“We are excited to grow our presence in the Baraboo community,” said Russ Steinhorst, Shopko Optical CEO. “Through this new location, we can cater to the community’s needs and uphold our commitment to patient-focused care, a hallmark of Shopko Optical.”

In addition, Shopko Optical’s Kids in Focus program will now serve Baraboo and work with its local Lions Club to identify eligible children within the area to receive a comprehensive eye exam and pair of glasses at no charge from Shopko Optical. Those looking to participate can contact their local Lions Club.

Shopko Optical accepts all major vision plans. To certify coverage, book an appointment with an optometrist or find a Shopko Optical center, visit Shopko.com.


About Shopko Optical
Shopko Optical, the trade name of Shoptikal LLC, is an affiliate of Monarch Alternative Capital LP. For more than 40 years, Shopko Optical has provided excellent patient-centric care and high-quality eyewear through its dedicated team of nearly 800 optometrists and opticians (independent doctors of optometry in IA, ID, MT, ND, SD and WA). Shopko Optical expects further growth in 2023 and beyond. For more information, visit Shopko.com.


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