< Back To Newsroom
Shopko Optical Expands Eyewear Collection to Include Vibrant and Unique Vera Bradley Styles

September 29, 2020

Shopko Optical now offers latest assortment of Vera Bradley eyeglasses

GREEN BAY, Wis. – Shopko Optical is excited to announce its partnership with Vera Bradley to provide patients with the brand’s latest selection of stylish eyeglasses that inspire its wearers to be creative and express themselves.

“We are consistently on the lookout for brands that celebrate our patient’s individualism,” said Russ Steinhorst, Shopko Optical CEO. “Partnering with Vera Bradley’s eyewear collection allows us to continue offering quality frames that meet the unique styles of each patient.”

Characterized by its distinctive patterns and quality quilted handbags, luggage and accessories, Vera Bradley has now expanded its offering to include eyewear designs for all women’s styles. Shapes of frames vary from contemporary to retro with prints like paisley and tortoiseshell.

Vera Bradley eyewear is available at all Shopko Optical centers in Idaho, Illinois, Iowa, Michigan, Minnesota, Montana, Nebraska, South Dakota, Utah, Washington and Wisconsin.

To learn more about Shopko Optical’s designer brands, visit shopko.com.


About Shopko Optical
Shopko Optical, is the trade name of Shoptikal LLC, an affiliate of Monarch Alternative Capital LP. For more than 40 years, Shopko Optical has provided excellent patient-centric care and high-quality eyewear through its dedicated team of nearly 700 optometrists (independent doctors of optometry in IA, ID, MT, SD and WA) and opticians. Shopko Optical expects further growth in 2020 and beyond. For more information, visit shopko.com.

About Monarch Alternative Capital LP
Monarch Alternative Capital LP is a private investment firm with approximately $5 billion in assets under management across various investment vehicles. Monarch was founded in 2002 and focuses primarily on opportunistic investing across distressed debt, special situations equity and real estate. The firm has offices in New York and London.

For More Information, Contact:
Chloe Albrecht
Public Relations Manager, Element
Phone: (920) 702-1245
Email: chloe@goelement.com


Sign up to get the latest on eye health, other eye care matters, discounts and promotions.