< Back To Newsroom
Shopko Optical Expands Eyewear Collection to Include New, Exclusive Line of Flexible Styles

July 7, 2021

Shopko Optical now offering a new assortment of InvisaFlex™ eyewear 


GREEN BAY, Wis. – Shopko Optical, a leader in providing trusted eye care to communities for over 40 years, is excited to announce InvisaFlex, a new, exclusive line of flexible eyewear available only at Shopko Optical locations.    

“We’re thrilled to add Shopko Optical’s InvisaFlex frames to our lineup of stylish, comfortable, and now extra-flexible eyewear,” said Michele Gagnon, Shopko Optical senior buyer. “The brand is designed to be durable yet lightweight, so it doesn’t feel like you’re wearing any glasses at all.”   

Women’s InvisaFlex frames are available in a variety of shapes and colors with eye sizes ranging from 51-54 mm. The women’s line offers full-rim and semi-rimless designs to accentuate cheekbones and complement skin tones for a timeless look. InvisaFlex’s male frames are also available in various shapes and colors with eye sizes ranging from 53-56 mm. The men’s line offers full-rim and semi-rimless styles, predominately rectangular in shape, that compliment masculine features.  

“InvisaFlex frames go through an extensive testing and inspection process,” said Kirk Lauterback, Shopko Optical COO. “The frames are designed to hold their shape more efficiently than metal and plastic frames, so for people on the go, this is an excellent eyewear option.”    

Built with a titanium alloy, InvisaFlex is designed to withstand impact. Each InvisaFlex purchase also includes a one-year breakage warranty, unlimited lifetime adjustments, and a 90-day guarantee.   

“Flexibility matched with a timeless, unique style can be hard to find when shopping for eyewear,” said Lois Woldt, Shopko Optical director of merchandising. “The InvisaFlex brand is a one-of-a-kind eyewear option that checks all of those boxes.”   

InvisaFlex frames are now available at all Shopko Optical centers. To learn more and to view the wide selection of InvisaFlex frames, visit shopko.com 


About Shopko Optical
Shopko Optical, the trade name of Shoptikal LLC, is an affiliate of Monarch Alternative Capital LP. For more than 40 years, Shopko Optical has provided excellent patient-centric care and high-quality eyewear through its dedicated team of nearly 700 optometrists (independent doctors of optometry in IA, ID, MT, SD and WA) and opticians. Shopko Optical expects further growth in 2021 and beyond. For more information, visit Shopko.com.

For More Information, Contact:
Chloe Albrecht
Public Relations Manager, Element
Phone: (920) 702-1245
Email: chloe@goelement.com

Sign up to get the latest on eye health, other eye care matters, discounts and promotions.