Eye Care Center in Rhinelander 54501 - Shopko Optical

Eye Doctors in Rhinelander

The trusted eye care professionals* at Shopko Optical Rhinelander proudly serve patients of all ages with outstanding eye care and customer service. Our optometrists* encourage you to ask questions to understand your eye health and protect your vision for the future.

Digital Eye Exam in Rhinelander

Vision Insurance in Rhinelander

2193 Lincoln St
Rhinelander, WI 54501
Phone: 715-362-4800

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Monday 8:00AM - 6:00PM
Tuesday 8:00AM - 6:00PM
Wednesday 8:00AM - 6:00PM
Thursday 8:00AM - 6:00PM
Friday 8:00AM - 6:00PM
Saturday 9:00AM - 3:00PM

*Store hours can vary. Check this page regularly or call your center to verify.

Store Description

We’ve moved! Visit Shopko Optical Rhinelander at our new location just down the street at 2193 Lincoln St. Whether you schedule a comprehensive eye exam, browse our eyewear, or order contact lenses, our team of experienced eye doctors* will provide personalized care to fit your needs. Check out our wide selection of frames online or find even more when you visit our store. We make it our mission to ensure every patient feels cared for and satisfied.

Dr. Bryan Gironella - Shopko Optical optometrist

Bryan Gironella, O.D.


Primary eye care


Dr. Gironella chose to be an optometrist because he wanted to pursue a career in healthcare and was drawn to optometry. He strives to create connections with each patient and gain an understanding of each of their individual circumstances. Outside of work, he enjoys cycling, soccer, music, and spending time with his family. Dr. Gironella is originally from Edmonton in Alberta, Canada.


Doctor of Optometry, University of Missouri, St. Louis
B.S. Psychology, University of Alberta

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patient receiving digital eye exam

About Digital Eye Exams

A digital eye exam, sometimes referred to as tele-optometry, allows you to receive a comprehensive eye exam at our Rhinelander location performed by a licensed optometrist. The digital eye exam includes the use of a live remote video conference between you and the optometrist for an accurate exam of your eyes at a convenient time for you. More Info >

Schedule a Digital Eye Exam

At Shopko Optical Rhinelander,  we strive to maximize your vision benefits to ensure you leave seeing your best. We work with a variety of insurance providers including Anthem, Davis Vision, DeltaVision,* EyeMed, Superior Vision, UHC Vision, VSP, and many more. Your flex spend or health savings account may be eligible to use for family eye care, purchases of exams, frames and lenses, contacts, and sunglasses to help manage out-of-pocket expenses.


*We welcome state employees with DeltaVision from EyeMed.



Anthem Vision Insurance logo Davis Vision logo DeltaVision Logo
EyeMed logo UnitedHealthcare Vision Insurance logo VSP logo

*In-network for most VSP members.

For more information about your vision plan and to verify coverage, call your Rhinelander Shopko Optical location.
Call 715-362-4800


No Insurance, No Problem

We’re dedicated to providing you with eye care options tailored to your individual needs. With or without insurance, we strive to provide the best value in eye care. We accept a variety of payment options, including CareCredit, to help manage eye care related expenses. Our experienced opticians will help you understand your options to ensure you receive the eye care and eyewear you need to see your best.


Special Offers

Looking for a great deal on frames and lenses without insurance? Our Rhinelander Vision Care Center offers promotions to help you maximize your budget. Click here to view our current special offers.



At Shopko Optical Rhinelander, we accept CareCredit as a payment option so that you can get the proper eye care and eyewear you need right away and manage your monthly payments later. CareCredit can be used to pay for your vision needs in full, to cover a co-pay or insurance deductible or to take care of costs outside your vision benefits allowance.

*Subject to credit approval. Minimum monthly payments required. See www.carecredit.com for details.

Care Credit - Financing Available - Apply Now

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