Eye Care Center in Madison East 53704 - Shopko Optical

Eye Doctors in Madison East

At Shopko Optical Madison East, you’ll find an experienced optometrist* who welcomes you in a friendly and professional atmosphere, takes the time to explain findings about your eye health and encourages questions at each visit.

Vision Insurance in Madison East

3868 E Washington Ave
Madison, WI 53704
Phone: 608-246-2161

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Shopko Optical - Madison East


Monday 9:00AM - 7:00PM
Tuesday 9:00AM - 7:00PM
Wednesday 9:00AM - 7:00PM
Thursday 9:00AM - 7:00PM
Friday 9:00AM - 7:00PM
Saturday 9:00AM - 3:00PM

*Store hours can vary. Check this page regularly or call your center to verify.

Store Description

At our Shopko Optical Madison East location at 3868 E Washington Ave, your eye care is our top priority. Our experienced optometrists* provide primary care for all ages, including comprehensive eye exams, prescription eyeglasses and contact lens fittings and the detection and treatment of ocular diseases. We believe that your eye care should be rooted in trust, and we make it our mission to ensure every patient feels cared for, valued, and satisfied when you visit us.

Dr. Bret Ammeraal - Shopko Optical optometrist

Bret Ammeraal, O.D.


Contact Lenses


Dr. Ammeraal chose optometry as his profession because he was always fascinated with eyes. He delivers a practical approach to functional vision and eye health to his patients every day. He is involved with the Lions Club and enjoys playing basketball and computer games. Dr. Ammeraal is a native of Madison, WI, and is married with three kids.


Illinois College of Optometry

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Dr. Lance Engdahl - Shopko Optical optometrist

Lance Engdahl, O.D.


General optometry


Dr. Engdahl strives to achieve clear and comfortable vision for each one of his patients so that they have the chance to feel in sync with the world around them. He takes a holistic approach to eye care and believes that it is his duty to advise patients on potential health problems that may require additional care. Above all, he wants to help his patients achieve 20/20 vision. Dr. Engdahl enjoys living a balanced lifestyle with his family, spending time outside, walking his dog, playing hockey and golf, and volunteering with his kids’ youth activities.


Illinois College of Optometry
University of Minnesota-Twin Cities

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Shopko Optical Madison East, works with your vision insurance to ensure you receive an eye care plan that fits both your lifestyle and budget. We accept most major vision plans including Anthem, Davis Vision, DeltaVision,* EyeMed, Superior Vision, UHC Vision, VSP, and many more to help you get the eye care you deserve. Your FSA and HSA may be eligible to use to help you with costs associated with important eye care purchases.


*We welcome state employees with DeltaVision from EyeMed.



Anthem Vision Insurance logo Davis Vision logo DeltaVision Logo
EyeMed logo UnitedHealthcare Vision Insurance logo VSP logo

*In-network for most VSP members.

For more information about your vision plan and to verify coverage, call your Madison East Shopko Optical location.
Call 608-246-2161


No Insurance, No Problem

We’re dedicated to providing you with eye care options tailored to your individual needs. With or without insurance, we strive to provide the best value in eye care. We accept a variety of payment options, including CareCredit, to help manage eye care related expenses. Our experienced opticians will help you understand your options to ensure you receive the eye care and eyewear you need to see your best.


Special Offers

Looking for a great deal on frames and lenses without insurance? At Shopko Optical Madison East, we offer promotions to help you maximize your budget. Click here to view our current special offers.



At our Madison East Shopko Optical location on Washington Ave., we accept CareCredit as a payment option so that you can get the proper eye care and eyewear you need right away and manage your monthly payments later. CareCredit can be used to pay for your vision needs in full, to cover a co-pay or insurance deductible or to take care of costs outside your vision benefits allowance.

*Subject to credit approval. Minimum monthly payments required. See www.carecredit.com for details.

Care Credit - Financing Available - Apply Now

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