Eye Care Center in Green Bay East 54311 - Shopko Optical

Eye Doctors in Green Bay East

At Shopko Optical Green Bay East, our skilled optometrists* are trusted leaders in eye care, providing comprehensive eye examinations and the vision care you need for optimal eye health.

Visual Insurance in Green Bay East

2360 Costco Way
Green Bay, WI 54311
Phone: 920-468-4642

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Shopko Optical - Green Bay East


Monday 9:00AM - 7:00PM
Tuesday 9:00AM - 7:00PM
Wednesday 9:00AM - 7:00PM
Thursday 9:00AM - 7:00PM
Friday 9:00AM - 7:00PM
Saturday 9:00AM - 3:00PM

*Store hours can vary. Check this page regularly or call your center to verify.

Store Description

At Green Bay East Shopko Optical, our optometrists* prioritize patient care and satisfaction. We are located in the Bellevue Commons at 2360 Costco Way, just off County GV. Whether you’re scheduling a comprehensive eye exam, getting fitted for prescription eyeglasses or contact lenses, or looking for another treatment plan for your eyes, we believe that you deserve a personalized experience to fit your needs. We’re always here to help you navigate your vision insurance, answer your questions, and ensure that you’re satisfied with the care you receive.


Best of The Bay 2020
Dr. Nicholas Roovers - Shopko Optical optometrist

Nicholas Roovers, O.D.

  • Glasses prescriptions
  • Contact lens fitting (including patients with multifocal and astigmatism needs)
  • Diabetic eye exams
  • Red eye visits and foreign body removal
  • LASIK and cataract co-management

Dr. Roovers found his passion for optometry at an early age when he was fitted with glasses. During post-graduate schooling, he gained further appreciation for the importance of eye examinations to monitor systemic health such as diabetes and other medical conditions. He believes patient education is just as important as the glasses or contact lenses they wear and enjoys educating patients about eye health and vision correction options. Outside of work, he enjoys family adventures with his two children, golfing, fishing, and Wisconsin sports.


Southern College of Optometry
Internships at Great Lakes Naval Base and Lovell Federal Healthcare Center

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Dr. Krista King - Shopko Optical optometrist

Krista King, O.D.

  • Primary eye care
  • Diabetes
  • Glaucoma
  • Macular degeneration
  • Vision therapy
  • Geriatric eye care
  • PRK surgery co-management

Dr. King specializes in providing comprehensive eye exams for glasses and contact lenses. She is also available for consultations and doctor recommendations should a surgery or ongoing therapy be necessary. Dr. King is a lifetime member of the Alumni Association NSU College of Optometry. She is also a member of the Wisconsin and Oklahoma Optometric Associations.


Northeastern State University

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Green Bay East Shopko Optical prioritizes making the most of your coverage while providing you with the best eye care possible. Our dedicated staff will walk you through your vision benefits to make your important eye care purchases easy and affordable. Green Bay East Shopko Optical, works with a wide range of insurance providers including Anthem, Davis Vision, DeltaVision,* EyeMed, Superior Vision, UHC Vision, VSP, and many more to meet your needs. FSA and HSA may also be eligible to use to manage any out-of-pocket costs including exams, frames and lenses, contacts and sunglasses.


*We welcome state employees with DeltaVision from EyeMed.


Anthem Vision Insurance logo Davis Vision logo DeltaVision Logo
EyeMed logo UnitedHealthcare Vision Insurance logo VSP logo

*In-network for most VSP members.

For more information about your vision plan and to verify coverage, call your Green Bay East Shopko Optical location.
Call 920-468-4642


No Insurance, No Problem

We’re dedicated to providing you with eye care options tailored to your individual needs. With or without insurance, we strive to provide the best value in eye care. We accept a variety of payment options, including CareCredit, to help manage eye care related expenses. Our experienced opticians will help you understand your options to ensure you receive the eye care and eyewear you need to see your best.


Special Offers

Looking for a great deal on frames and lenses without insurance? Shopko Optical in East Green Bay offers promotions to help you maximize your budget. Click here to view our current special offers.



Our Green Bay East vision care center accepts CareCredit as a payment option so that you can get the proper eye care and eyewear you need right away and manage your monthly payments later. CareCredit can be used to pay for your vision needs in full, to cover a co-pay or insurance deductible or to take care of costs outside your vision benefits allowance.

*Subject to credit approval. Minimum monthly payments required. See www.carecredit.com for details.

Care Credit - Financing Available - Apply Now

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