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Eye Care Center in Grand Rapids 55744 - Shopko Optical

Eye Doctors in Grand Rapids

When you visit Shopko Optical Grand Rapids, you’ll be cared for by one of our experienced and trusted eye doctors* who are passionate about your eye care and attentive to your needs.

Digital Eye Exam in Grand Rapids

Vision Insurance in Grand Rapids

105 Southwest 23rd St.
Grand Rapids, MN 55744
Phone: 218-212-0678

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Monday 9:00AM - 5:00PM
Tuesday 9:00AM - 5:00PM
Wednesday 9:00AM - 5:00PM
Thursday 9:00AM - 5:00PM
Friday 9:00AM - 3:00PM
Saturday CLOSED

*Store hours can vary. Check this page regularly or call your center to verify.

Store Description

Welcome Vision Optical patients! See Dr. Dubbels and staff at Shopko Optical Grand Rapids, located at 105 Southwest 23rd St, Suite B, across from Target.

We provide primary care for all ages, including comprehensive eye exams, prescription eyeglasses and contact lens fittings, and the detection and treatment of ocular diseases. We make it our mission to ensure every patient feels cared for, valued, and satisfied. Come see for yourself.

Dr. Paul Dubbels - Shopko Optical optometrist

Paul Dubbels, O.D.

  • Primary eye care
  • Treatment and management of ocular disease
  • Contact lenses
  • Pediatric & geriatric care
  • Industrial vision
  • Post-operative care (cataract and refractive surgery)

Dr. Paul L. Dubbels makes sure his patients are getting their current needs and problems taken care of in order to keep them living a clear and healthy lifestyle. Outside of work, Dr. Dubbels enjoys anything related to the outdoors including hunting, fishing, boating, snowmobiling, and four wheeling.


University of Minnesota College of Biological Sciences St. Paul
Illinois College of Optometry

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patient receiving digital eye exam

About Digital Eye Exams

A digital eye exam, sometimes referred to as tele-optometry, allows you to receive a comprehensive eye exam at our Grand Rapids location performed by a licensed optometrist. The digital eye exam includes the use of a live remote video conference between you and the optometrist for an accurate exam of your eyes at a convenient time for you. More Info >

At Shopko Optical Grand Rapids, we accept most major vision plans including Avesis, Davis Vision, EyeMed, Superior Vision, UHC Vision, VSP, and many more. Flex spend and health savings accounts may be eligible to use on eye exams, prescription eyeglasses, contact lenses and sunglasses to help you manage important expenses related to your eye care.


Avesis Vision Insurance logo Davis Vision logo EyeMed logo
Superior Vision Vision Insurance Logo UnitedHealthcare Vision Insurance logo VSP logo

*In-network for most VSP members.

For more information about your vision plan and to verify coverage, call your Grand Rapids Shopko Optical location.
Call 218-212-0678


No Insurance, No Problem

We’re dedicated to providing you with eye care options tailored to your individual needs. With or without insurance, we strive to provide the best value in eye care. We accept a variety of payment options, including CareCredit, to help manage eye care related expenses. Our experienced opticians will help you understand your options to ensure you receive the eye care and eyewear you need to see your best.


Special Offers

Looking for a great deal on frames and lenses without insurance? At Shopko Optical Grand Rapids, we offer promotions to help you maximize your budget. Click here to view our current special offers.



Our Grand Rapids Shopko Optical eye care center accepts CareCredit as a payment option so that you can get the proper eye care and eyewear you need right away and manage your monthly payments later. CareCredit can be used to pay for your vision needs in full, to cover a co-pay or insurance deductible or to take care of costs outside your vision benefits allowance.

*Subject to credit approval. Minimum monthly payments required. See for details.

Care Credit - Financing Available - Apply Now

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