Midwest Vision Centers is now
Shopko Optical Fergus Falls

Eye Doctors in Fergus Falls

When you visit Shopko Optical Fergus Falls, you’ll be cared for by one of our experienced and trusted eye doctors* who are passionate about your eye care and attentive to your needs.

Vision Insurance in Fergus Falls

3306 State Hwy 210 W
Fergus Falls, MN 56537
Phone: 218-739-2236

Schedule an Exam
Shopko Optical Logo


Monday 9:00AM - 6:00PM
Tuesday 9:00AM - 6:00PM
Wednesday 9:00AM - 6:00PM
Thursday 9:00AM - 6:00PM
Friday 9:00AM - 6:00PM
Saturday CLOSED

*Store hours can vary. Check this page regularly or call your center to verify.

Store Description

Midwest Vision Centers is now part of Shopko Optical! You’ll find an enhanced selection of eyewear and expanded services in the same convenient location, now Shopko Optical Fergus Falls. Visit Dr. Kisch and the friendly and knowledgeable staff at our Fergus Falls center for all your eye care needs!

At Shopko Optical Fergus Falls, we are committed to your eye health. We are conveniently located at 3306 State Hwy 210 W. Based on your needs, our optometrists* provide primary care for all ages, including comprehensive eye exams, prescription eyeglasses and contact lens fittings, and the detection and treatment of ocular diseases. We make it our mission to ensure every patient feels cared for, valued, and satisfied. Come see for yourself.

Driving Directions

We’re located at 3306 State Hwy 210 W, Fergus Falls, MN 56537.

If you’re coming from Fergus Falls, MN, or the south, head north/northwest on Pebble Lake Road. Continue onto E Vernon Avenue; 0.8 miles from there, turn right on S Union Avenue. In 0.4 miles, turn left onto W Lincoln Avenue. Pass Perkins Restaurant and Bakery on the right in 2.1 miles, continue for another 0.3 miles, then turn right at Redwood Lane. We’ll be on you right before you reach Walmart.

If you’re coming from Rothsay, MN, or the northwest, head southeast on I-94 E, then take exit 54 for MN-210 W toward Fergus Falls/Breckenridge. You’ll see Country Inn & Suites by Radisson , Fergus Falls, MN on your left along the exit ramp. At the end of the ramp, turn right onto MN-210 W/W Lincoln Ave, then in 0.1 miles turn right again onto Redwood Lane. We’ll be just ahead on your right.

If you’re coming from Alexandria, MN, or the southwest, head northwest on I-94 W, then take exit 54 for MN-210 W toward Breckenridge/Fergus Falls. In 0.3 miles, turn left onto MN-210 W/W Lincoln Ave. In another 0.3 miles, as you see Mabel Murphy’s on your left, turn right onto Redwood Lane. You’ll see us ahead on your right.

Dr. Jay Kisch - Shopko Optical optometrist

Jay Kisch, O.D.


Primary eye care


Dr. Kisch really enjoyed seeing his optometrist growing up and was recommended optometry as a profession. Dr. Kisch wants patients to know his approach to care is to be thorough and caring during each exam.


Illinois College of Optometry

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Helping you get the best quality eye care to meet your needs is our top priority at Shopko Optical Fergus Falls. Our dedicated staff can help you navigate your insurance to ensure you receive the care and products you deserve. We accept most major insurance plans including Avesis, Davis Vision, EyeMed, Superior Vision, UHC Vision, VSP, and many more.
 FSA and HSA may be eligible to use to manage any out-of-pocket costs including exams, frames and lenses, contacts and sunglasses.


Avesis Vision Insurance logo Davis Vision logo EyeMed logo
Superior Vision Vision Insurance Logo UnitedHealthcare Vision Insurance logo VSP logo

*In-network for most VSP members.

For more information about your vision plan and to verify coverage, call your Fergus Falls Shopko Optical location.
Call 218-739-2236


No Insurance, No Problem

We’re dedicated to providing you with eye care options tailored to your individual needs. With or without insurance, we strive to provide the best value in eye care. We accept a variety of payment options, including CareCredit, to help manage eye care related expenses. Our experienced opticians will help you understand your options to ensure you receive the eye care and eyewear you need to see your best.


Special Offers

Looking for a great deal on frames and lenses without insurance? Our Fergus Falls Eye Care Center offers promotions to help you maximize your budget. Click here to view our current special offers.



Shopko Optical in Fergus Falls accepts CareCredit as a payment option so that you can get the proper eye care and eyewear you need right away and manage your monthly payments later. CareCredit can be used to pay for your vision needs in full, to cover a co-pay or insurance deductible or to take care of costs outside your vision benefits allowance.

*Subject to credit approval. Minimum monthly payments required. See www.carecredit.com for details.

Care Credit - Financing Available - Apply Now

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